Jules brings a lifetime of people‑centred experience to STEPS Inclusive Design. She began her career as a nursery nurse in the UK and Australia before studying and practising Homeopathic Medicine in London.

After moving to Sheffield, Jules led a successful network marketing business for over a decade, managing a large team and developing strong skills in communication, growth and leadership. Together with her sister Toria, she later co‑founded STEPS Rehabilitation, where her natural warmth shaped the culture of care.

At STEPS Inclusive Design, Jules brings together everything she values: thoughtful design, meaningful independence and the belief that people deserve products that make life feel easier and more enjoyable. She lives in Sheffield with her family and their mischievous Cockapoo, Wilfred.

Toria is an experienced physiotherapist with more than thirty years working across NHS hospitals, private hospitals, hospices and community rehabilitation. She trained at St Mary’s School of Physiotherapy in London and has worked extensively in orthopaedics, neurology, women’s health, oncology rehabilitation and palliative care.

Her clinical insight shapes the foundation of STEPS Inclusive Design. Toria brings a deep understanding of movement, comfort and the emotional realities of recovery. She ensures every product is informed by real-world clinical knowledge yet feels gentle, intuitive and designed for everyday home life.

As the CQC Registered Manager for STEPS Rehabilitation, she developed a culture rooted in compassion and excellence. She brings that same dedication to SID. Outside work, she enjoys travel, photography and spending time with her three grown‑up children.

Toby leads product design and development at STEPS Inclusive Design, combining industrial design, engineering knowledge and hands-on manufacturing experience to create innovative assistive products that improve everyday life. He holds a degree in Product Design from Sheffield Hallam University and has worked across product development, manufacturing, prototyping and quality assurance.

Prior to STEPS Inclusive Design, Toby worked for Beastmaker, a respected climbing brand recognised for producing high-performance climbing equipment. In 2024, he co-founded a manufacturing and distribution company alongside two colleagues and Olympian Shauna Coxsey MBE, developing premium aluminium climbing products and gaining extensive experience in manufacturing, material selection and product commercialisation.

At STEPS Inclusive Design, Toby is responsible for the complete product development process, from initial concept and user research through to engineering, prototyping, testing, regulatory compliance and production. He has led the development of the Lana Collection, including the Lana Perching Stool and Lana Shower Stool, overseeing design verification, technical documentation, quality management systems and medical device compliance activities.

His design philosophy centres on creating products that are innovative, comfortable and can be beautifully integrated into the home. By combining robust engineering with thoughtful design, Toby focuses on delivering products that provide confidence, independence and dignity while maintaining the highest standards of quality, safety and usability.